ASR Group has dedicated innovation centres in Europe and North America, giving us capabilities unique within our industry.

Our growing innovation team is resourced to support our manufacturing and retail customers. We monitor global trends, developing new packaged and industrial solutions. We can respond quickly to the needs of our customers and the changing preferences, tastes and trends of consumers. Our teams include Food Scientists, Packaging Engineers, Culinary Chefs and Innovation Managers. They make use of sophisticated and modern Analytical and Development Labs, Packaging Development Centers, Culinary Demonstration Kitchens, Focus Group / Learning Centers and Sensory Test Areas.